This issue of MCC-Construction Zone focuses on tools you can use to build your business and achieve a greater level of success. We address three main function of every business: finance, marketing, and IT. We provide recommendations on how to improve your company’s performance by focusing on key performance indicators (KPIs), techniques that produce a higher return on your investment in marketing, and insights on IT concerns and purchasing trends in the construction industry. We also introduce you to Monica DiPaola, senior accountant in our Beachwood, NJ, office.
Marty McCarthy, CPA, CCIFP
In this issue: